Nikes latest campaign features stars lebron james, kevin durant and serena williams and focuses on the positive values of sports. Nike asks you to accept cookies for performance, social media and advertising purposes. Just last week, reebok released its own nevertheless she persisted tshirt, just days after under armour. Nike is an equal opportunity employer, which means we will not discriminate against. Nike extends its vision of equality alongside virgil ablohs offwhite. Nike is an industry leader in the fight for lgbtq equality, earning top marks on hrcs corporate equality index for over a decade, supporting marriage equality, speaking out against discriminatory legislation and supporting the equality act. Feb 12, 2017 dalilah muhammad, who was recently featured in nike s new equality campaign with serena williams and lebron james, spoke about president donald trumps recent executive order on immigration. That continues today with equality, nikes ongoing effort to encourage people to take the fairness and respect they see. Tiger woods part of nikes politicallycharged equality.
The background music of the nike equality tv commercial is the song a change is gonna come by sam cooke. Apr 27, 2017 according to business insider, that simple phrase is the basis for nikes new campaign that speaks up for equality. Equality represents nikes belief that sport brings people together like nothing else. At nike factory stores, consumers experience a premium shopping environment that serves athletes of all ages. Nike also changed their profile photos across social to a black image with one word in white. Why nikes new equality ad made a serious impact duration. The trump administration is making athletic clothing brands pick sides and quickly. They cant just start paying their employees high wages either. Just last week, reebok released its own nevertheless she persisted t. Sporting timeless hues, callouts to carmelo anthony and bold lettering, the air jordan i equality brings attention to the movement in classic form.
Maternal mortality ratio deaths per 100,000 live births n. Bhm celebrates the athletes and africanamerican youth leaders who are harnessing. Feb 12, 2017 nikes message, coming at a time of weekly protests across the country, is one that athletes, such as james, curry and williams, are increasingly embracing, choosing not to stay on the sidelines. Nike ad sends serious message about equality, opportunity. The governments of the countries where these huge companies operate cant have a situation where a factory worker is making as much as or more than a doctor, so a lot of these. Basketball is our vehicle but equality is our mission stand for something positive and do what you can to make a difference images courtesy of nike with that early morning declaration in a personal instagram post, lebron and nike officially launched the limited release of his lbj15 equality shoe that he first wore on. See 42 photos and 3 tips from 170 visitors to nike italy. Sporting goods shop in milano, lombardia foursquare uses cookies to provide you with an optimal experience, to personalize ads that you may see, and to help advertisers measure the results of their ad campaigns. Nike has recently released an ad they have called equality. Thats the idea behind nike s new initiative, a film titled equality, that is set to premiere during the grammys tonight and again next week during the nba allstar game.
Nike launches equality campaign driven by lebron, serena. The series, produced in collaboration with nike, will showcase the movement to bring full equality to all levels of sport. Over the past decades nike has become the world leader for performance sportswear, footwear and. A new ad for nikes betrue line of clothing that promotes lgbt pride features four pro athletes with varied sexual orientations, including defenseman aaron ekblad of. On sunday nike released a politicallycharged campaign titled equality. Nike uses power of sport to stand up for equality business wire. The ongoing effort to encourage people to take the. We create bras and tights for female athletes who play just as hard as the.
In the face of the trump presidency, nike just released a. Feb 12, 2017 nike has launched a new equality themed advertising and social awareness campaign, including a film featuring several sports celebrities, as well as social media, billboard and poster promotions. Nike film equality embraces inclusiveness in sport and everyday life. According to business insider, that simple phrase is the basis for nikes new campaign that speaks up for equality. Foursquare uses cookies to provide you with an optimal experience, to personalize ads that you may see, and to help advertisers measure the results of their ad campaigns. That continues today with equality, nikes ongoing effort to encourage people to. The song becomes an anthem for the civil rights movement and it is widely considered cookes best composition and has been voted among the best songs ever released by various publications. Nike has launched a new campaign called equality that stands for the companys belief in respect and equality on. Nike ad sends serious message about equality, opportunity and. David blaine sews his mouth shut in insane trick wjimmy. It features a full blackbased upper with equality embroidered on the heel above a matching gold nike swoosh logo. The new ad, which debuted on sunday, aims to inspire people to take action in their communities, nike said in a release.
Nike know how for glass bulbs treatment worldwide website made by michele zanoni comunicazione. Defining the nike playing field and the rules of the game. The company premiered a chilling commercial during sundays grammy awards. Nike has released a new commercial, promoting diversity, inclusion and equality. Speaking to the themes of race, prejudice and civil justice, a 90second video draped in sam cookes a change is. Nikes message, coming at a time of weekly protests across the country, is one that athletes, such as james, curry and williams, are increasingly embracing, choosing not to. To get more information or amend your preferences, press the more information button or visit cookie settings at the bottom. Nike puts diversity in the limelight in equality ad. Jan 14, 2018 nike has a long history of speaking up for causes that reflect its values. Nhls aaron ekblad appears in nike ad for lgbt betrue. This field of play, features lebron james, serena williams, kevin durant, victor cruz, gabby douglas, megan rapinoe, and dalilah muhammad, on their field of. Promoting gender equality through private sector partnerships.
Nike has harped on equality to be the motto of their black history month campaign. Dalilah muhammad, who was recently featured in nikes new equality campaign with serena williams and lebron james, spoke about president donald trumps recent executive order. Lebron james, serena williams star in nike equality. Equality aired at the grammy awards on cbs, the spot is just 90seconds in length and packs a punch, encouraging society to echo the diversity we see on allstar football pitches and basketball courts. Feb, 2017 why nike s new equality ad made a serious impact duration.
Lebron james, serena williams star in nike equality campaign. Turn on looping for your embedded video so it will play over and over and over and over and over and you get the idea. If you havent seen it, it can easily be found on youtube. Nike bringing equality campaign to nba allstar weekend. Lebron james, serena williams, kevin durant, alicia keys and michael b. The swoosh and highfashion label connect for a worthy cause. Jordan appear in a new ad by nike called equality, which will air sunday night during the grammy awards according to.
Using the power of sport to inspire and uplift, all nike equality products support and celebrate our commitment to inclusion for all. Indirect response colour use diction throughout imagery direct response within the ad timing message. The equalon is nikes top of the line shoe for stability. Prevalence of female genital mutilationcutting among girls and women % of girls and young women ages 1549 n. Nike shows commitment to equality with moving commercial vibe. That continues today with equality, nike s ongoing effort to encourage people to take the fairness and respect they see. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes.
In spring of 1972, phil knight and bill bowerman introduced the first nike shoe with the iconic swoosh. Nike has partnered with new orleans artist brandan bmike odums at nba allstar weekend to bring its equality campaign to life by transforming his. The equalon is nike s top of the line shoe for stability. Lebron james, serena williams star in powerful nike equality. Feb, 2017 the trump administration is making athletic clothing brands pick sides and quickly. Nike has a long history of speaking up for causes that reflect its values. Nike has launched a new equalitythemed advertising and social awareness campaign, including a film featuring several sports celebrities, as well as. The new nike campaign, equality, is supported by a new film featuring lebron james, serena williams, kevin durant, megan rapinoe, dalilah muhammad, gabby douglas and victor cruz that amplifies the voice of athletes, using the power of sport to create conversation, inspire people to act and press for lasting change in their communities. Bhm celebrates the athletes and africanamerican youth leaders who are harnessing the power of sport and making a positive change in their communities.
Equality tshirt the nike equality tshirt promotes inclusion and diversity, and supports nikes investment and support of organizations that are committed to equality, such as the boys and girls club and toronto community housing. The nike foundation invests exclusively in adolescent girls, and describes them as the most powerful force for. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Also, some other operations were done in brazil, india, argentina, italy and. Then, they reveal how shoe and apparel giant nikes checkered past is coming back to haunt it as it celebrates equality in a new ad campaign. The nike equality mens tshirt features signature details on soft, sweatwicking fabric for allday comfort and lasting wear. Nikes equality campaign takes a stance on diversity and. Jan 14, 2018 learn what this years dates, graphics and colors represent, and find out when nba players will wear equality and bhm apparel on court. Nike offwhite virgil abloh equality tshirt hypebeast. We design sports apparel that gets you moving, winning, and living life to the fullest. On this episode of watching the hawks, tyrel ventura and tabetha wallace breakdown how a royal prince of saudi arabia ended up receiving the cias george tenet award for antiterrorism. Make a simply powerful statement in this nike tshirt, a classic look with drifit wicking technology that helps evaporate moisture and keep you comfortable. Nike puts diversity in the limelight in new equality ad.
Please include at least one socialwebsite link containing a recent photo of the actor. Please include at least one socialwebsite link containing a recent photo of the. Feb 17, 2017 nike has partnered with new orleans artist brandan bmike odums at nba allstar weekend to bring its equality campaign to life by transforming his studio into an interactive, basketballthemed. The lgbt sports coalition a group of organizations including glaad, athletes, sports professionals, and advocates working to end antilgbt bias in sports debuted the first in its move forward video series this week. Encourage people to take the fairness and respect they see in sport and translate them off the field. With andreo bezic, kika cicmanec, lebron james, jessica lee walter. The 90second spot, titled equality and raising the question is this the land history promised. Feb 15, 2017 encourage people to take the fairness and respect they see in sport and translate them off the field. Get memberexclusive access to allstar and follow your favorite athletes on the nike app. Feb 17, 2017 nike extends its vision of equality alongside virgil ablohs offwhite. In honor of the mls 25th anniversary, adidas hosted forward25, a kit unveiling event with a runway show and afterparty instead of models walking the brightly lit, everchanging led runway, guests were treated to office favorites like deandre hopkins, trinidad james, and even bullseye the dogyes the one from those target commercials, and yes he was the. The equality campaign encourages people to take the fairness and respect.
Analyzing the true meaning behind why the nike equality ad. Learn what this years dates, graphics and colors represent, and find out when nba players will wear equality and bhm apparel on court. Thats the idea behind nikes new initiative, a film titled equality, that is set to premiere during the grammys tonight and again next week during the nba allstar game. Nke today launched equality, a multifaceted drive that raises nikes voice and uses the power of sport to stand up for the. Lebron james, serena williams star in powerful nike. Shop nike mens drifit equality print tshirt online at. Dalilah muhammad, featured in nike equality campaign. Submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Nike factory stores offer nike performance product to serve the value consumer. Nike uses power of sport to stand up for equality nike news. Nike is far from the worst when it comes to this, and has gotten better as the years have gone by. Nike s message, coming at a time of weekly protests across the country, is one that athletes, such as james, curry and williams, are increasingly embracing, choosing not to stay on the sidelines. Make a simply powerful statement in this nike tshirt, a classic look with drifit wicking technology that.
Nke today launched equality, a multifaceted drive that raises nike s voice and uses the power of sport to stand up for the value of equality. This nike lebron 15 comes dressed in a clean black and metallic gold color scheme. Details of the shoe construction are meant to add to the support this shoe gives, aimed at neutral pronators who look for support especially for long runs or mild over pronators, who slightly roll their foot inwards while running. People who challenge conventions, break the rules, and define new ones.
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